{"id":174,"date":"2024-09-05T12:03:54","date_gmt":"2024-09-05T15:03:54","guid":{"rendered":"https:\/\/ashley-demo.bslthemes.com\/?p=174"},"modified":"2024-09-30T07:07:59","modified_gmt":"2024-09-30T10:07:59","slug":"efemerides-en-redes-sociales-valor-o-relleno","status":"publish","type":"post","link":"https:\/\/saccocreativegroup.com\/en\/efemerides-en-redes-sociales-valor-o-relleno\/","title":{"rendered":"La trampa de las efem\u00e9rides en redes sociales: \u00bfValor o relleno?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"174\" class=\"elementor elementor-174\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46e18397 e-flex e-con-boxed e-con e-parent\" data-id=\"46e18397\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-437305d7 elementor-widget elementor-widget-text-editor\" data-id=\"437305d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p>Toca estrenar calendario de contenidos para el siguiente mes. Una nueva hoja en blanco, y hay que completar cuatro semanitas con ideas para posteos\u2026 A todos nos surge la tentaci\u00f3n: \u00bfA ver qu\u00e9 efem\u00e9rides en redes sociales se vienen?<\/p>\n<p>Parecen la soluci\u00f3n perfecta. Llenamos algunos casilleros r\u00e1pido, y nos ahorramos un par de horas de brainstorming. Un saludo por ac\u00e1, otro por all\u00e1, y feliz d\u00eda internacional del gato para todos y todas \ud83d\ude38.\u00a0<\/p>\n<p>Pero, \u00a1alto! \u270b De lo c\u00f3modo siempre hay que sospechar. <b>Por lo menos, tenemos que hacernos la gran pregunta: \u00bfvalor, o relleno?<\/b><\/p>\n<p>No es saludable participar de cada efem\u00e9ride que se cruza en nuestro camino. Cuando armamos un plan de comunicaci\u00f3n, nunca llenamos casilleros como si del Juego de la Oca se tratara: creamos contenidos que aporten valor y ayuden a cumplir los objetivos planteados en la estrategia de comunicaci\u00f3n. Por ende, si la efem\u00e9ride no aporta valor, es mejor etiquetarla como \u201crelleno\u201d y mandarla al caj\u00f3n de ideas descartadas.<\/p>\n<p>A veces, lo que parece una soluci\u00f3n f\u00e1cil, como las efem\u00e9rides en redes sociales, puede no tener sentido para la marca y contribuir al ruido digital (que ya hay de sobra) en lugar de generar conexiones aut\u00e9nticas. Muchas estrategias de comunicaci\u00f3n fallan precisamente por este punto: al tratar de estar en todas partes, terminan perdiendo foco y relevancia.<\/p>\n<p><b>Les compartimos algunas preguntas clave a realizar antes de subirse a una efem\u00e9ride en redes sociales:<\/b><\/p>\n<ul>\n<li>\u00bfEs relevante para mi audiencia?<\/li>\n<li>\u00bfEst\u00e1 alineada con los valores de mi marca?<\/li>\n<li>\u00bfQu\u00e9 valor a\u00f1adido podemos ofrecer? Porque participar por participar no es suficiente: la clave est\u00e1 en aportar un punto de vista \u00fanico que refleje la identidad de tu marca.<\/li>\n<\/ul>\n<p><b>Comunicar es mucho m\u00e1s que figurar:<\/b> es conectar de manera aut\u00e9ntica y significativa con nuestra audiencia. En Sacco, como agencia de comunicaci\u00f3n, analizamos cada oportunidad con seriedad para asegurarnos de que nuestras recomendaciones, incluso cuando hablamos de efem\u00e9rides en redes sociales, aporten verdadero valor y est\u00e9n alineadas con la identidad de las marcas con las que trabajamos.<\/p>\n<p>\ud83d\ude4c \u00a1Por m\u00e1s saludos significativos en las efem\u00e9rides en redes sociales!<\/p>\n<p>(Reenv\u00edale este post a esa marca que no para de pedirte saludos en fechas conmemorativas \ud83d\ude02).<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Comunicar es mucho m\u00e1s que figurar: es conectar de manera aut\u00e9ntica y significativa con nuestra audiencia. Compartimos claves para usar las efem\u00e9rides de manera estrat\u00e9gica y aut\u00e9ntica.<\/p>","protected":false},"author":2,"featured_media":1643,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[21,23,22,19,20,24],"class_list":["post-174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-calendario-de-contenidos","tag-contenido-de-valor","tag-efemerides-en-marketing","tag-efemerides-en-redes-sociales","tag-estrategia-de-comunicacion","tag-plan-de-comunicacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La trampa de las efem\u00e9rides en redes sociales: \u00bfValor o relleno? - Sacco Creative Group<\/title>\n<meta name=\"description\" content=\"Comunicar es mucho m\u00e1s que figurar. 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