{"id":2705,"date":"2024-09-25T12:23:54","date_gmt":"2024-09-25T15:23:54","guid":{"rendered":"https:\/\/saccocreativegroup.com\/?p=2705"},"modified":"2024-09-26T12:36:02","modified_gmt":"2024-09-26T15:36:02","slug":"dosis-2024","status":"publish","type":"post","link":"https:\/\/saccocreativegroup.com\/en\/dosis-2024\/","title":{"rendered":"Sostenibilidad, activismo y marcas valientes: lo que aprendimos en Dosis 2024"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2705\" class=\"elementor elementor-2705\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3714c1c2 e-flex e-con-boxed e-con e-parent\" data-id=\"3714c1c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e75a96d elementor-widget elementor-widget-text-editor\" data-id=\"3e75a96d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">\u00bfQui\u00e9n se apunta a la tarea de cambiar el mundo?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Todos. Marcas, empresas, agencias, consumidores. Nadie quiere quedarse fuera de esta movida. <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Pero\u2026 \u00bfqu\u00e9 estamos haciendo realmente? \u00bfHasta d\u00f3nde llega nuestro compromiso?<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">\ud83e\ude84 Las empresas prometen mejorar e innovar. \u00bfQueda solo en promesas?<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">\ud83d\udce2 Las personas exigimos que gobiernos y empresas se hagan responsables. Pero, \u00bfestamos nosotros haciendo lo mismo? \u00bfDejamos de lado la comodidad para apoyar a marcas responsables que nos proponen algo distinto?<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">\u267b\ufe0f Y como agencias, \u00bfestamos empujando a nuestros clientes a romper con lo establecido y generar impacto real?<\/span><\/p>\n<h3><span style=\"color: #000000;\">Participamos de #Dosis2024: un encuentro entre profesionales del marketing, la comunicaci\u00f3n y la publicidad, y nos enfrentamos a preguntas que importan.<\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">\u00bfNos fuimos con m\u00e1s preguntas que respuestas? Claro que s\u00ed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">\u00a1Pero eso busc\u00e1bamos! Una verdadera dosis de inspiraci\u00f3n que nos hiciera bajar los humos y volver a tierra: esa Tierra que ya no sabe c\u00f3mo explicarnos que, si no activamos ahora, el problema solo seguir\u00e1 creciendo.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">#Dosis2024 fue un sacud\u00f3n. Nos record\u00f3 que en temas de sostenibilidad, diversidad y activismo a\u00fan hay mucho trabajo por hacer.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">La buena noticia es que en este camino de mejora infinita hay espacio para que todos hagamos nuestra parte. \u00bfEstamos listos para asumir el poder que tenemos? Esta pregunta nos interpela a todos: personas, marcas y, por supuesto, agencias.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Porque, cuando de sostenibilidad se trata, o nos unimos o nos unimos. Las empresas tienen una responsabilidad gigante en reparar el da\u00f1o y fomentar el cambio, s\u00ed. Pero si los consumidores no acompa\u00f1an, la cosa se complica mucho.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">\ud83d\udcaa Necesitamos marcas valientes, que dejen de subestimar a sus clientes y se atrevan a hacer las cosas de manera diferente.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">\ud83d\ude45\u200d\u2640\ufe0f Necesitamos agencias creativas que se animen a decir que \u201cno\u201d, que rompan el c\u00edrculo y dejen de perpetuar h\u00e1bitos que no queremos ver en el mundo.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">\ud83e\udd1d Necesitamos personas comprometidas que apoyen a marcas sostenibles, entendiendo que cada elecci\u00f3n es un acto de responsabilidad y que, cuando avanzamos juntos, el cambio se transforma en una fuerza imparable.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">El futuro ser\u00e1 sostenible o no ser\u00e1. Cada uno de nosotros, desde nuestro rol, tiene el poder de ser un agente de cambio, de crear nuevas narrativas y, lo m\u00e1s importante, de hacerlo bien.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">\u00bfTe animas a ser parte de la soluci\u00f3n?<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Gracias <\/span><span style=\"text-decoration: underline; color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.linkedin.com\/company\/marketingdirecto\/posts\/?feedView=all\"><span style=\"font-weight: 400;\">MarketingDirecto<\/span><\/a><\/span><span style=\"font-weight: 400;\"> por crear estos espacios de reflexi\u00f3n<\/span><span style=\"font-weight: 400;\">\u00a0\ud83d\ude4c<\/span><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfQui\u00e9n se apunta a la tarea de cambiar el mundo?\u00a0 Todos. Marcas, empresas, agencias, consumidores. Nadie quiere quedarse fuera de.. <span class=\"mil-el-more\"><span class=\"mil-link mil-dark mil-arrow-place mil-up\"><span>Read more<\/span><\/span><\/span><\/p>","protected":false},"author":2,"featured_media":2707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[50],"class_list":["post-2705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-sostenible"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dosis 2024: Activismo, sostenibilidad y marketing con impacto<\/title>\n<meta name=\"description\" content=\"Descubre las claves sobre c\u00f3mo el marketing y el activismo pueden salvar el planeta. \u00bfCu\u00e1l es tu papel vital en este cambio?\" \/>\n<meta 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